Scale Your Growth

The Challenge

Our client, a rapidly growing e-commerce platform in the health and wellness sector, was struggling with stagnant organic traffic despite having quality products and competitive pricing. Their website had decent content but suffered from:

• Poor keyword targeting and cannibalization issues
• Weak internal linking structure preventing link equity distribution
• Outdated content that no longer matched search intent
• Limited analytics tracking, making it impossible to measure content performance

Our Approach

We implemented a comprehensive analytics-driven SEO strategy divided into three core phases:

Phase 1: Deep Analytics Audit (Week 1-2)

We began by implementing advanced tracking using Google Analytics 4, Google Search Console, and custom event tracking to understand user behavior. This revealed:

• High bounce rates on product category pages (78%)
• Strong engagement on blog content but weak conversion paths
• Mobile users represented 65% of traffic but had poor UX

Phase 2: Content Optimization & Keyword Restructuring (Week 3-8)

Armed with data insights, we executed a targeted content overhaul:

• Keyword Mapping: Restructured 150+ pages to target specific long-tail keywords with commercial intent
• Content Updates: Rewrote 45 critical pages to match current search intent and user questions
• Internal Linking: Built a strategic internal linking framework connecting high-authority pages to conversion-focused landing pages
• Schema Markup: Implemented product, review, and FAQ schema to enhance SERP visibility

Phase 3: Performance Monitoring & Iteration (Week 9-12)

We established weekly review cycles, analyzing:

• Rankings movement for target keywords
• Click-through rates from search results
• User engagement metrics and conversion paths
• Technical performance (Core Web Vitals, page speed)

The Results

Within just 3 months, the data-driven approach delivered exceptional results:

Client Testimonial

"Epta Sky transformed how we approach SEO. Their analytics-first methodology gave us clear visibility into what was working and what wasn't. The results speak for themselves - we're now competing with industry leaders in search rankings."