Global Link Network
By leveraging a global link-building strategy with authoritative backlinks, the site gained better visibility and improved domain authority over a short period.
Key Results
The Challenge
A SaaS company in the project management space approached us with a critical problem: despite having an innovative product and solid on-page SEO, they were being outranked by competitors with inferior products but stronger backlink profiles.
Their main challenges included:
- Low domain authority (DR 15) limiting their ability to rank for competitive keywords
- Minimal referring domains (only 45 unique domains)
- Lack of brand mentions in industry publications
- Previous link building attempts had resulted in toxic links that needed cleanup
Our Link Building Strategy
We designed a white-hat, sustainable link building campaign focused on quality over quantity:
Phase 1: Link Profile Cleanup & Analysis (Week 1-2)
Before building new links, we needed a clean foundation:
- Conducted comprehensive backlink audit using Ahrefs and Majestic
- Identified and disavowed 78 toxic/spammy backlinks
- Analyzed competitor backlink profiles to identify gap opportunities
- Created a target list of 500+ high-authority prospects
Phase 2: Strategic Outreach & Link Acquisition (Week 3-10)
We executed a multi-channel link building approach:
- Guest Posting: Secured 45 guest posts on DR 40+ industry blogs with relevant, engaged audiences
- Digital PR: Created newsworthy content that earned coverage in 12 major tech publications including TechCrunch and VentureBeat
- Resource Page Link Building: Got featured on 30+ curated resource lists in the project management niche
- Broken Link Building: Identified 120 broken links on authoritative sites and secured 28 replacements
- Strategic Partnerships: Established relationships with complementary SaaS companies for co-marketing opportunities
Phase 3: Content Amplification (Week 11-12)
We created linkable assets that naturally attracted backlinks:
- Published an original research study on remote team productivity (earned 85 natural links)
- Developed a free project management template library (40+ links)
- Created interactive tools and calculators (25+ links)
The Results
The comprehensive link building campaign delivered outstanding results:
- Domain Rating increased from 15 to 32 - a 113% improvement
- Organic traffic grew by 85% - from 8,200 to 15,200 monthly visits
- Acquired 250+ high-quality backlinks from DR 30+ domains
- Referring domains increased by 420% - from 45 to 234
- Brand mentions grew by 340% across the web
- Average ranking position improved by 18 spots for target keywords
Link Quality Breakdown
We maintained strict quality standards throughout the campaign:
- 68% of links from DR 40+ domains
- 100% contextual, editorial links (no directories or forum spam)
- Natural anchor text distribution (75% branded/generic, 25% keyword-rich)
- Links from 18 different countries, creating a natural global footprint
Client Testimonial
"Epta Sky's link building approach is nothing like the spammy tactics we'd seen before. They focused on building real relationships and creating genuinely valuable content. The authority boost opened doors we didn't even know existed."
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